Today it’s no longer necessary to write how important it is for business to be present on social media: to find new customers, increase the loyalty of existing ones, become an industry expert who is listened to and trusted - all this can be achieved by choosing the right promotion strategy on social networks .
To help you understand the different variations of social media also used to share the discount offers to increase the sales, we described the capabilities of various platforms and grouped them according to the basic functionality.
Social networks for communication (Relationship networks)
These are the most common and demanded social media today. These include Facebook, Vkontakte, Odnoklassniki, Linkedin. And although this type of social media did not appear first, it became decisive for the entire industry.
This social media format was one of the first to offer users to create a free personal mini-site, which later became known as a profile. Relationship networks try to offer users the maximum of opportunities within one platform.
Conventionally, it is possible to divide the network of relationships into the following categories:
● Personal contact networks
● Professional networks
● Ratings (dating sites)
This type of social media like instagram is of most interest to business. Today, a brand page on Twitter or Facebook is a generally accepted standard.
Facebook is the most popular social network in the world with huge business opportunities .
VK is the most popular social network in the post-Soviet space.
Tsu is a social network where users can earn money on author’s content.
Muut - You can create a micro-community for friends, family members, or work colleagues.
Ello - Hipsters created their Facebook without ads, and unfortunately repeated the “success” of Google+.
LinkedIn is the most famous network of business contacts. SEO points of interest are also interesting - read a short life hack on how to increase a site in search results using Linkedin .
Myspace is once one of the most popular social networks in the USA.
Xing is the second most popular business contact network.
OkCupid is a popular social network for dating in the West.
Loveplanet - a portal for dating the largest database of profiles in the CIS.
Social networks for sharing media content (Media sharing networks)
This type of social media gives users ample opportunities for sharing video and photo content. These include Flickr, Instagram, YouTube, Vimeo, Vine, Snapchat.
The very principle of disseminating information and native features, for example, filters on Instagram, give such social media an advantage over multifunctional brothers.
A distinctive feature is also the scaling of content: some offer to publish short videos, others give you the opportunity to create your own video channel.
Youtube is the most popular video hosting service in the world by Google.
Instagram - from a photo app mutated into a social network.
Flickr is another popular visual network.
Vimeo - video hosting with high-quality video content.
Snapchat is a social network based on a mobile application. Here, communication takes place through a photo chat, where messages are stored for no more than 24 hours.
Twitch is a video streaming platform for gamers.
500px is a popular community among photographers from around the world.
Social networks for reviews and reviews (Online reviews)
The foreign networks of Yelp and Urbanspoon are based on geolocation and the ability to leave comments and recommendations about local business. Airbnb and Uber focus on traveler and private carrier reviews of accommodations.
Such social media is a huge knowledge base that helps users collect all the necessary information to make a purchase decision.
You need to do your best to earn the trust of your audience, receive positive feedback and eliminate the causes of negative ones.
Foursquare is a geolocation social network that enables users to check in at institutions and leave reviews.
Uber is a social network for drivers and passengers. Private travel crowdsourcing has become a steady trend with Uber.
Yelp is one of the most popular social networks for posting reviews and ratings on the US market.
TripAdvisor is a social network for travelers. Here, users can find reviews, routes, travel reports and hotel recommendations.
Yandex market is a service for comparing the cost and characteristics of goods, where users leave feedback on shopping experience.
Social networks for collective discussions (Discussion forums)
Communities, forums, QA services are one of the first types of social media. To modern representatives of this species include Quora, Reddit and Digg. At the heart of the mechanics of interaction between users is the need for knowledge sharing.