The world is squeezing. The social media pack led by Facebook is the biggest reason behind this connecting of the real people of the real world in the virtual world of internet. Facebook in particular, lets its subscribers to connect, communicate and react to anything and everything going on the platform. The major reason that we are reading and trying to understand its marketing strategies is that it is huge and thus, unavoidable. It has 15% of the world population as subscribers, most of whom spend a wholesome hour there.
Facebook can thus, act as a 'link' to connect with the global buyers and that too on the basis of their own preferences. It connects in the public zone supported by chat messengers for private conversations. If you are not on Facebook as a business, you need to get there as soon as possible. If you are already there, but seem to get lost without much revenue, you need to rethink your Facebook advertising campaign. These insights categorized on the basis of available marketing options on Facebook, can help you get there with the required impression and affectivity:
Facebook Profile Pages: Each business entity is allowed a page on Facebook which is connected to a base subscriber profile. A good profile picture (company logo) with a good cover photo gives the profile a visual character. Profile pages require constant and interesting updates, posts and links to blogs to stay updated and regularly feature in posts of people who 'like' them. Posting of images and videos in direct connectivity of your content also helps to put your point forward time and again.
Facebook Groups: There exist various Facebook pages of groups with likeminded habits, work, mindsets or requirements. Analyse the ones with activities closer to your business or with subscribers that may become your intended clients and join in as members. Regular posts to these groups help you reach the groups subscriber's feed directly. These groups generally have intrinsic rules for promotion. Stick to these rules and also post on their general discussions.
Facebook Advertisements: The best way to advertise on Facebook is by paying it to play your ads in the feeds of your intended clientele. You have the option of choosing this clientele list on the basis of demographics, choices, hobbies, amongst others. Facebook marketing services can help you reach them in the most effective manner. These ads can also include a 'call-to-action' button that can directly help you promote sales.