Search engine optimisation is one of the fastest growing facets of digital marketing. In fact, according to one report by Borrell Associates, the national spend in the United States for SEO is expected to top $80-billion over the next two years.
While the number may seem starting, there is a very good reason that search engine optimisation is becoming the focus for small and big businesses alike — digital advertising is expensive. The growing popularity of Google AdWords has caused a sharp increase in the cost per ad, impression, and therefore customer acquisition costs are significantly higher than they were a few years ago.
Businesses are looking for a sustainable marketing model that will increase their online visibility, without costing them money for each customer that they acquire. That’s where SEO comes in. Below, we will share five important tips that companies should be looking out for when selecting an SEO company to work with their business.
Dedicated in-house specialists – make sure that the agency has in-house talent that will be taking care of the work. If they are shipping it off to an overseas company, then you shouldn’t be paying top market dollar for it.
Case studies – make sure that they have relevant case studies that prove what they can do. If you can, contract someone who can verify their case studies and the longevity of the work that has been carried out.
Dedicated account manager – make sure that you will be dealing with one person and have a point of contact throughout the entirety of your campaign.
Report visibility – SEO can be a bit wishy washy, so you need to make sure that you know what you are getting each month. Make sure that you are receiving reports and insights into work that has been completed in the most recent reporting period.
In Australia alone, there are more than 1,000 companies that offer digital marketing services as part of their online smorgasbord of digital marketing offerings. Therefore, finding agencies that specialise in SEO (instead of offering it as an add-on service) can be extremely difficult. Use these above tips to find an SEO provider who can help your business to grow.