One year after the release of the first opus, Element is pleased to announce the release of its second collaboration with Nigel Cabourn.
In the outdoor business, there are just a handful of designers that can lay claim to the label of legend. Over the course of 40 years, one of these gentlemen, Nigel Cabourn, has drawn on his vast collection of military documents and his extensive knowledge of naval, army, climbing, and workwear locker rooms. From the depths of his Newcastle workshops or the hustle and bustle of Tokyo, this Englishman with boundless resources creates the greatest modern reinterpretations by pulling details, gorgeous materials, and practicality from the best of the previous era. The collection Element Wolfeboro By Nigel Cabourn pays respect to this trip and this never-ending search that propelled the designer to the ranks of the world's greatest fashion gurus. His own antique collection, which is one of the largest in the world, served as inspiration for this collection of real equipment intended to withstand harsh temperatures, which also served as a tribute to the great outdoors of North America. The eco-innovation Repreve®, a revolutionary fiber woven from recycled plastic bottles, is used in the production of Wolfeboro By Nigel Cabourn, in order to pay homage to the natural world from which it draws its inspiration. This fiber accounts for 80 percent of the collection's total weight in order to respect the environment. What was the end result? An environmentally friendly assortment of timeless outdoor classics that can withstand the weather while remaining environmentally friendly.
Since March of this year, KICKZ has been under the leadership of a "By Ballers for Ballers" management team. Over the last several months, the company has taken greater efforts to reconnect with the brand's cultural roots – and will continue to do so.
At the conclusion of this first year of transition and adaptation to the epidemic, KICKZ is creating a precedent for the future by recalibrating the appearance of the brand through the redesign of the brand logo and the full corporate identity, among other initiatives. Now, more than 25 years later, it's time to reshuffle the deck of cards...
Mirko Borsche, a brand design and communication expert who also happens to be a friend and neighbor, was tasked with taking on the problem of transformation. Located in the heart of Munich's bustling central station sector, Bureau Borsche play tic tac toe and KICKZ offices are literally right next door to one another. After months of research and development, Borsche and his team, whose clients include Balenciaga and Givenchy; Inter Milan; Nike Basketball; Nike Running; Rimowa; Supreme; The Face; and Zeit Magazin, have developed several different approaches for the new look of KICKZ, which will be unveiled in the coming months.
Following a series of shared feedback meetings, KICKZ came to the conclusion that the disruptive and unorthodox decision was the best one. A two-layer logo with an unassailable basis – crossed with a rebellious overlay evocative of hieroglyphics found on ancient stone tablets or cave drawings – is shown here. As a result, the logo is incredibly adaptable and may be utilized in a variety of different ways depending on the situation. Simple or athletic, introverted or outgoing, coupled or separated, colorful or monotone are all possible combinations. The new logo, when seen in its whole, displays a playful demeanor. A distinctive approach that pays homage to the imposing appearance of the original emblem. A brand identity that communicates both performance and luxury — as well as sport and culture – is essential. The front end of the online shop will first be updated to reflect the altered corporate brand, after which it will integrate its premium web channel with KICKZ.com under the new banner on December 9th, 2020, according to the company. The eleven KICKZ locations will open in 2021, with the first opening in 2020. Mirko Borsche, a brand design and communication expert who also happens to be a friend and neighbor, was tasked with taking on the problem of transformation. Located in the heart of Munich's bustling central station sector, Bureau Borsche and KICKZ offices are literally right next door to one another. After months of research and development, Borsche and his team, whose clients include Balenciaga and Givenchy; Inter Milan; Nike Basketball; Nike Running; Rimowa; Supreme; The Face; and Zeit Magazin, have developed several different approaches for the new look of KICKZ, which will be unveiled in the coming months.
Following a series of shared feedback meetings, KICKZ came to the conclusion that the disruptive and unorthodox decision was the best one. A two-layer logo with an unassailable basis – crossed with a rebellious overlay evocative of hieroglyphics found on ancient stone tablets or cave drawings – is shown here. As a result, the logo is incredibly adaptable and may be utilized in a variety of different ways depending on the situation. Simple or athletic, introverted or outgoing, coupled or separated, colorful or monotone are all possible combinations. The new logo, when seen in its whole, displays a playful demeanor. A distinctive approach that pays homage to the imposing appearance of the original emblem. A brand identity that communicates both performance and luxury — as well as sport and culture – is essential. The front end of the online shop will first be updated to reflect the altered corporate brand, after which it will integrate its premium web channel with KICKZ.com under the new banner on December 9th, 2020, according to the company. The eleven KICKZ locations will open in 2021, with the first opening in 2020.
